Active leadership is essential for the success of your company. Being a leader in your company has two key advantages. One, you are in a better position to lead the company towards achieving its goals since you are the same person who set those goals. Two, as a leader, you can have a better relationship with the employees and your customers compared to a relationship they would have with an outside party. And since you are the owner of the business, it will be easier for your employees to trust you not only to lead them but also cater to their needs.

Another area you should not outsource is employee development. Through employee development, you get to grow the skills and knowledge of your workforce. This leads to increased productivity, better work attitudes and higher employee retention. The key reason you shouldn’t outsource employee development is because you are the person who best understands the capabilities of your employees as well as the needs of your company. Hiring outside help will not only cost you money, but the person you hire will take time learning your company’s goals and employee needs. However, taking charge doesn’t mean you need to do everything by yourself. You can carry out the assessment and planning and then hire someone to do the training, especially in areas where you are not an expert.

Termination cases can turn ugly and this is probably the reason why some business leaders choose to outsource employee termination. While outsourcing can keep you from dealing with employees who are not ready to be let go, it is best if you handle the terminations by yourself. Doing so has three key benefits. One, as the leader, you understand the performance of team members and thus will be in a better position to know who to let go and who to keep.

Two, it is a sign of courtesy. According to an article on The Balance Careers, you should not fire an employee unless you do so face to face. It is a sign of courtesy that should be extended to everyone and it is also the best way to ensure that you don’t break trust with the remaining employees. Finally, it cuts costs since you don’t have to rely on someone else to do it for you.

If you are really good at something, don’t hire someone else to do it for you. The same applies to the things that your employees can do really well. Figure out what everyone in your company does well and stop outsourcing those tasks. This is a good way of making use of the resources that you already have to cut on costs.

If a job will cost more to outsource than it would if you did it yourself, refrain from outsourcing that job. Also, if you will spend more time explaining how the job should be done compared to the time you could have spent doing that job, then it is not worth outsourcing. Outsourcing such a task will cost you both your time and money.

One of the reasons for outsourcing is to meet deadlines. It helps you get more done when you don’t have enough time in your hands. However, if the pending task is not urgent and you’re certain you will have some free time later, leave it pending until you have the time. This will save on costs and keep you from being idle when there isn’t much to do at the office.

Finally, don’t outsource a task if you can easily learn how to do it. For instance, it’s easy to learn how to create a newsletter, and not something that is worth outsourcing. Constantly learning new things will reduce the amount of outside help you need to keep your company going. Thus, every time you have some free time, learn something new and this will cut your operating costs. However, don’t take on so much that you end up neglecting your core competencies.

By handling most of the tasks without outside help, you will cut costs, grow skills and remain in control of major decisions. It will also help in preserving your company secrets. However, your company may still need to outsource some tasks, now or in the future, as you expand your business operations. When drawing a line between what to outsource and what should be done in-house consider skills and expertise, time, cost and the sensitivity of the issue.

The question “What is m-commerce?” is quite broad and overwhelming. The term has existed for over 20 years, and over this time it has expanded and changed. The definition of m-commerce, though, has basically stayed the same: it’s a set of methods and tools, with the help of which a customer can buy products from his mobile device. In our modern world, eCommerce and m-commerce are two very closely related areas that share a set of similar approaches. However, m-commerce applications are a lot narrower, which means more specific and targeted instruments should be used.

As you can see, mobile commerce has a lot of pros for both buyers and sellers. According to a BigCommerce mobile commerce study, over 30% of online purchases are made via m-commerce. So, if you want to make such a popular platform a part of your service too, here are a couple of tips that will help you to do it faster, with more efficiency, and make it more convenient for your customers.

1. Make sure there is an accessible payment option

One of the most convenient things about m-commerce applications is that they can be used in any place in the world. However, in order for the purchase to be valid, the user needs to be able to pay for the goods they receive. The most convenient payment options do not require users to constantly input their credit card information, as this takes up quite a large chunk of time. One of the best options to make this process easier are mobile wallets.

The most popular mobile wallets include PayPal, Apple and Google Pay. However, many countries have smaller, but more locally popular wallets. So if you want to set up the most convenient payment system for your customers, you need to know your target audience.

2. Create both a mobile version of your website and an m-commerce application

If users want to access your online store from their mobile devices, there are a couple of ways for them to do so. The most popular and accessible ones, as you might have guessed, are to access your website through a mobile browser or to use an app, if you have one.

If you want to make your store successful, you should set up both a handy mobile version of your website and an easy-to-use application. This way you leave the choice up to the customer, their preferences and the situation they’re in.

3. Optimize your platforms

Research shows that the more time your app or web page takes to load, the higher the chance that the user will give up. So, if you want to minimize losses, you need to put some time and effort into the optimization of your applications. Of course, there is no way to ensure that your apps will work quickly and efficiently on any device possible, but the more broad your reach, the bigger your income will be.

There are a lot of ways to speed up how fast your service operates. The first thing you probably need to do, though, is to optimize the quality of images you use and reduce the overall quantity of them. Then take into account all the additional features your app or website has and get rid of the least important ones. Finally, try optimizing the code if you haven’t already. After you’ve done all this, try running some tests. There are a number of services that provide you with tools to test speed, although most of them are oriented towards websites.

To get an idea of the reach of mobile marketing, let’s take a look at one of the biggest, most popular and fastest growing online retail sites out there: shopify.com. As you might’ve guessed, the company is mostly oriented towards eCommerce solutions. However, will users be able to use Shopify if they have a mobile device?

The short answer is yes. Shopify offers a great mobile version of their website for you to use with your online store. The awesome features of their service version for portable devices include:

• Protected shopping cart for a fast and safe experience
• Use of HTML5 – your shop will look slick and modern, plus it will be compatible with all modern mobile devices and platforms
• Full experience – every feature you have on your desktop version of Shopify will be available to your smartphone users
• Great modification options – you can change the look of your shop to one of the mobile themes designed to make your client’s shopping experience more personalized and unforgettable

Another notable thing the company has done in the mobile market is the release of the Shopify mobile app. However, it’s not made for customers. The Shopify app is designed for merchants to be able to manage their store more effectively and get the latest data about their products and orders as soon as possible. It is one of the best free m-commerce mobile apps out there. Furthermore, Shopify provides great tools for app developers to create more mobile commerce solutions and integrate them directly with their store.a

If you want to integrate a mobile commerce solution into your business, you need to keep in touch with the current trends and technology available in order to be able to compete in the ever-growing market of m-commerce. So, here are some of the current trends of mobile commerce you might not have been aware of:

1. M-commerce vs eCommerce

Although eCommerce and m-commerce are closely tied together, some experts assume that mobile commerce will soon completely dominate the market and make eCommerce obsolete. It’s no wonder – more and more people spend their time on their portable devices, and most of them check their email accounts through those as well.

2. A boost of trust

As the generation of people that have grown up with wireless technology, mobile computing, and mobile commerce all around them grows older, the trust in m-commerce grows exponentially. These people are not plagued with distrust towards technology, and they know and understand all the security measures that are set up by companies.

Now let’s take a look at what you should expect from the future of mobile commerce:

1. Integration with the internet of things (IoT)

IoT is another very popular developing branch of IT. The basic idea is the connection between every smart device a person might own. It has lots of awesome potential uses, but is most often mentioned in tandem with m-commerce. Just imagine a fridge that buys you food with the help of a simple app on your phone.

2. Use of AR and VR

There are a lot of mobile apps that already use AR and VR technologies: all you need to use them is a simple piece of paper or light plastic headgear. The use of these technologies would be invaluable for mobile commerce, as people would be able to check out the products they want to buy from the comfort of their home.

All in all, mobile commerce has a bright future ahead of it. If you want to make your customers’ buying experience as convenient as possible, while also making your business innovative and modern, mobile marketing is the best way to go.

On-page and off-page SEO help to boost the performance of a website on Google, Bing or Yahoo. Search engines use sophisticated algorithms that favor certain pages over others on SERPs. In this way, SEO aims to fill your website with the kind of information that will be understood by search engines.

To succeed on search engines and attract organic traffic, it is essential to use a combination of tools that are necessary for optimization. SEO consists of two elements: on-page and off-page. Their combination can expose your business to larger audiences, creating trust and raising brand awareness.
What is on-page and off-page SEO? How can these two practices help to acquire qualified traffic and increase sales?

Content:

• On-site SEO
• Off-site SEO
• Off-page SEO techniques supplement on-page

On-page SEO refers to any change to your website, including to the structure, the content, and the loading speed. This means that you can control the elements of a site and make them ready for search engines.

If you choose onsite SEO, you will invest time and effort into creating an attractive website. The most crucial optimizations to make are the following:
Proper meta tags: title, description, h1, etc.

• Regularly updated sitemaps
• SEO-friendly images and videos
• Mobile-responsive design
• Helpful content updated regularly
• Proper 404 redirects
• Fast loading speed
• Internal linking
• External linking
• Optimized URLs

Generating website visibility is easy once you know for sure which steps to take. You can control the visual and technical sides of your website and fix the issues whenever they occur. Websites with awesome content and minimal technical flaws are sure to rank higher and attract more visitors.

While on-page SEO deals with the changes directly on your website, off-page SEO is connected to some external activity – it is closely related to social media marketing and promotions. Despite the difference, these two elements of effective SEO have one common goal – to get better rankings for a website.

Off-page SEO doesn’t involve any coding or changes to a website’s design itself. It is the practice of raising the visibility on search engines through the means of promotional content, relationships, and backlinks.

What makes off-site SEO important?

On-page and off-page SEO share the same goals; however, the latter is designed to improve a website’s popularity for search engines and their users. Why?

• Search engines favor trustworthy websites with relevant content
• Higher results in Page Rank add more exposure
• More brand mentions add more weight on social media

There are various tactics of how to establish trust and brand awareness among large audiences. Let’s examine the most popular ones: the ones you can use in your marketing campaigns.

Backlinks from a reputable source

Creating links on third-party websites lies at the essence of on-page and off-page SEO techniques. This is important for Google, as its algorithms value websites with many backlinks from authoritative sources. Such websites will have better rankings than those without the external links. The value of links rises when they come from a trustworthy site, like Quora or Reddit.

To build quality links, you should create quality content that others would like to share on their blog or social media account with their followers. This, in turn, will signal search engines that your pages have relevant useful information and make them increase your rankings. However, if you generate links that do not refer to quality content and create artificial buzz instead, you may get a penalty and exclude your website from SERPs.

Increase shares on social media

Primarily, social media acts as a channel of engagement. If you manage to communicate with your audiences on Facebook or Twitter and maintain the same level of consistency along the way, it will stimulate more shares. More shares mean a larger presence for your brand across the web.

With so many active social media users, the value of likes, shares, and retweets increases day by day. They may like your content or dislike it, sharing negative reviews. If you care about your reputation, you need to resolve the conflicts as soon as possible. Make sure people do not complain about your service. In this case, Google algorithms will accept your website as a reputable one.

SEO off-page activity is closely related to your current social media marketing campaign. Don’t overlook this area – it can improve your rankings dramatically.

Local-friendly websites win over the competition

The current location of a user can be a decisive factor that influences your performance on search engines. If your eCommerce website is oriented for local business, SEO can help to make it friendly for Google.

With the mobile market dominating eCommerce, comprising 60 percent of mobile users shopping online, this factor influences the trends in modern SEO. One of them is better connection and mobility of Internet users and the necessity of satisfying their current need. And local SEO manages to complete the tasks perfectly well.

It is hard to promote your brand using quality content solely; you will need external sources to support your SEO strategy. Combine on-page and off-page tactics to create successful SEO campaigns and make your brand go viral on the web:

• Site optimization is crucial, but if you manage to supplement design and content with valuable backlinks that increase your authority, you can beat the competition in your niche.
• Engage with audiences, promote your products on social media – likes, views and shares can help you get a little step further in promoting your exceptional brand among the masses.
• Local SEO is also an integral part of off-page optimization that will lead you to the top of SERPs.

If you need any help with on-page or off-page SEO – SpurIT will help you! We are recognized as a top Illinois Digital Marketing Agency on DesignRush. Contact us!

With the immense growth of Shopify, developing apps for the platform has become a highly profitable business. The Shopify app store contains 2,500+ various plugins for merchants, many of which are top sellers. This is why, if you have an idea for your own app, you should try to execute it. Learning how to write a Shopify app that will sell well is complicated – the process can be long and exhausting. We would like to give you a step-by-step guide on how to develop a Shopify app and promote it to get as many users as possible.

Content:

• How to Create a Shopify App: Ways to Promote your Product
• How to create a Shopify app: the best Google Analytic segments to monetize your product
• Conclusion

Shopify supports each of its app developers, making it easy to upload a new plugin and get the revenues from it. Before starting to make your own product, you should figure out what kind of apps are most demanded by merchants. To determine what plugin to create, you need to consider what problems Shopify sellers face each day. To discover the most annoying issues, visit Shopify merchant communities or specific forums.

As soon as you learn the problems merchants suffer from, investigate whether there are any solutions that already exist on the market and how well these apps sell. Sometimes it’s not worth creating another typical plugin if it’s not going to be any different from lots of others. Nevertheless, a large number of similar apps show high demand for a certain kind of product, so your app could attract customers through its pricing or unique interface.

As soon as you’ve compiled a list of problems that merchants would like to fix, and have analyzed the market, you can get down to developing your own application. You can do this on your own or join a Shopify Partner program. You can also outsource the development of the app or control everything yourself using Shopify guides on software creation. Hiring a coding and integration specialist will increase expenses but it will be a good idea if you are not too into programming.

The pricing of your app is also a point that must be well considered. Monitor the market and consider payment plans based on your potential benchmarks to offer users attractive pricing. It’s better to monetize the app using various payment plans based on the number of orders, for instance. Some developers prefer to limit the amount of features for a free plan and offer them for an additional fee.

As soon as an application is published in the app store, each developer expects it to be downloaded by satisfied customers. But with the huge number of plugins in the market, a new product might go unnoticed without good promotion. There are several ways to market a new application and introduce it to a large audience.

• Involve influencers

To increase the value of your app, offer it to influential sellers for free in exchange for a detailed review of your product. Good feedback from trustworthy merchants will motivate others to try your app at little cost to you.

• Partner with other apps

To enter the market successfully, find apps with similar features and cooperate with their developers. This will have a positive effect on both your downloads and decrease competition.

• Create a blog

Good content builds trust between you and your customers and raises your conversions. Start a blog describing your products with interesting facts, and invite guest bloggers popular in your niche. You can also visit Shopify communities with how-to-guides and give merchants tips on facilitating their everyday routine.

• Use other platforms

Apart from Shopify there are other huge eCommerce platforms that are popular among merchants. Implement integration of your app to allow your customers more growth possibilities.

• Improve your marketing

To increase your app popularity, stick to classic marketing tools: social media and email marketing. Be active, offer your products to potential customers and talk to them in the socials in real time to increase your brand awareness.

Plain development and successful launch aren’t everything. Once you’ve implemented your product in the market, you still need to meet the needs of your customers. Managing your app can be hard if you do it on your own — hire professional staff if you lack the time or skills. Your users will be glad to get professional, dedicated support and enjoy regular updates of the app.

You must track all your data to gain insight into how much your business is worth, and what your progress is. Google Analytic Segments allows you to get precise information and analyze it. Let’s figure out how to increase revenues using Google Analytic’s powerful tools.

There are three main segment levels — user, session and hits. The user segment is responsible for tracking your website visitors. Session tracks users’ actions while visiting your site, and hits shows all site interactions during a session.

The segments can be simple or advanced based on the data they display. Simple segments track your users’ demographic, type of device, behavior at your website, date of first visit and source of finding your website. The advanced ones are conditions and sequences. These two segments are flexible allowing you to gain deeper insight into your users’ behavior.

Why is Google Analytics Segments so important for a developer? Simply put, they provide you with extremely precious information: the number of downloads, which problems your users face, where they found your app, which of your channels are the most profitable, etc. Google Analytics tools can also prevent your app from crashing, and provide you with useful data in the event of a crash.

Google Analytics segments are available for any merchant and developer. You can view the segments and customize them according to your needs. Pre-built system segments are highly-effective, and you can combine them with your own custom ones. Creating a new segment is simple if you know exactly which type of data you need to collect.

The number of segments you can create to get the most informative reports is endless. We’ve curated the most significant ones that will allow you to get valuable information about your target audience and monetize your applications.

Converters vs non-converters

This segment is the answer to the main developers’ question of which users complete transactions and goals. With this segment, you’ll be able to track those who don’t and discover the reasons some users do not lead to conversions. Tracing user behaviour during sessions can sometimes reveal surprising details.

The demographic and age or gender reports also contain crucial information for your business. Knowing who your customers are will enable you improve your applications based exactly on your converters’ needs.

Sessions with conversions

This segment is especially effective for tracking your customers geo-location. Learning which countries’ residents buy your products will show you where you must improve your tools. Adding filters for particular countries allows you to observe the behaviour of users from specific areas. Other reports can show your audience’s interests, age, gender, etc.

High value users

The Recency-Frequency-Monetary segment is not pre-built, but it can be easily created and modified. You’ll be able to determine which users buy your products frequently and bring you the most profit. The recency aspect shows who has purchased your plugins recently and is likely to do it again. Add filters displaying user behaviour, revenues per session, and goal values to view actual, useful information about your loyal users.

Cohorts

Cohorts can be created in accordance with your campaigns to observe new users’ behaviour or concrete user groups over various time periods. This will show you the effectiveness of your promotions and help you plan new ones to maximize revenue.

Potential users

The potential purchasers segment will show you those users who almost bought your app, but abandoned the cart at the last moment. This data can help you see how many users abandon the cart, track their behaviour to see the reasons they chose not to purchase your app, and build up a user retrieving strategy.

Learning how to make a Shopify app in the context of plain coding is simple for developers, but the whole process includes many actions that determine your product’s success in the market. To boost your downloads, you should analyze the niche carefully, maintain professional user support, and launch a marketing campaign to introduce the plugin to the public.

To analyze your progress and increase revenues, try system Google Analytics Segments and add your own custom ones. The segments will give you precise data on your users’ behaviour and demographics and help you make the right decisions. Experiment with segments and filters and monetize your Shopify app to achieve new business goals!

Your Shopify store requires continuous attention and improvements. It requires time and effort. Without them, you may lose past customers and fail to win new ones.

Shopify apps are here to help you out – they can enhance your user experience, improve your customer service, and automate routine tasks. There are a variety of apps out there, but which ones should you choose? To help you navigate the sea of Shopify apps, we have prepared an overview of the top apps you should consider using.

Content:

• What to Take Into Account When Deciding on Top Shopify Apps for Your Online Store
• 10 Best Shopify Apps for Enhancing Your Business
• Final Thoughts on Must-Have Shopify Apps

All the top apps for Shopify should provide you with the following benefits:

• Free trial period
• Reliable 24/7 support
• No coding for installation required

Also, make sure the app is cross-browser and mobile friendly. As most Shopify app development companies strive to provide top-notch services, the top free Shopify apps always have these features. So, what else should you pay attention to? First of all, you should analyze your online store’s needs. Also, take the app’s ranking and testimonials into account.

If you are tired of wasting time browsing Shopify and helplessly looking for apps that can meet your needs, use our article. We prepared a brief but informative description of the top 10 Shopify apps for enhancing any eCommerce business.

There are thousands of great apps on Shopify. Most of them are free, while others require fees. Most of them have great design, others have low rankings because of poor UI/UX. So, waste no more time and take a look at the most popular and useful Shopify apps.

The Must-Have Shopify App for Pre-Ordering

This app increases sales by up to 17%! And 44% of the retailers who have been using the app for 2 weeks earn 500% higher revenue.

You cannot sell products that are out of stock at the moment. Or can you? Now, Shopify merchants have a great opportunity to get revenue from products that will be back in stock in a few days or weeks. This is a great way to avoid saying “no” to your potential customers and improve your sales at the same time. In this app, the process remains the same. The only difference is that the Pre-Order button replaces the Add to Cart button.

This is one of the most useful Shopify apps for:

• Entering the eCommerce industry
• Increasing sales with no additional costs
• Determining the best-selling products
• Raising funds to start manufacturing certain products
• Getting the precise statistics about your business

Main features of the app:

• Customization of buttons, styles and texts
• Pre-order start and end date scheduling
• Order tagging
• Bulk pre-orders
• Pre-orders stats tracking
• and more

Also, you as a merchant can create a list of the countries that have the access to pre-ordering.

The SpurIT app development company is notable for its amazing user support team. They are the only team that works 24/7 with just a 42 second response time to queries. This seems impossible, but it’s true. Within 42 seconds your question will be processed and you’ll receive a detailed answer describing the possible solutions to your problem. This unique feature is one of the reasons for SpurIT’s high app ratings and positive reviews.

The Best Shopify App for Planning Sales

The feeling of urgency is one of the ways to make customers choose your products. With Sales Countdown Timer Bar app, you can define the start and end dates of the sale, write a catchy message for the timer bar, and watch your revenue grow.

Main features of the app:

• A variety of settings for collections and specific products
• Possibility to select a scheduled timer or define a fixed length
• Possibility to install individual timers for your customers
• Full customization: you can change the bar’s size, color, location, etc.
• The convenient editor allows you to change fonts, backgrounds and buttons as well

This is a great way to let your customers know the sale is starting or coming to an end. The timer bar is three times more efficient than a newsletter with notifications.

The Best Shopify App for Making Repeatable Orders Simpler

There are 100 payment options available and 0% commissions on recurring items. The key goal of the Recurring Orders app is accelerating the subscription process. The customer can maintain subscriptions, deal with invoices and pay for the purchase in a matter of minutes, with no registration required.

Main features of the app:

• 3 types of subscriptions: either entire, mixed, or single product subscription
• No login or registration required
• Inventory synchronization
• Automatic invoice generation
• Automatic adding and updating of taxes and delivery costs
• Reminder emails
• Full customization

The Best Shopify App for Quick Checkout

The path from the Add to Cart button to the checkout itself may take too much time. At this stage, you have every chance of losing the user’s attention and missing the opportunity to earn a successful sale.

But what can you do? The answer is installing the One-Click Checkout app. Take the potential customer to the checkout immediately, with no delays or additional steps.

Main features of the app:

• Adding tables, images and videos to the popup
• Managing the carts directly on the popup
• Customizing popups and texts

The retailer can suggest one of three options to users (“Continue Shopping”, “Checkout”, “Go to Cart”) or take them to checkout immediately.

The Best Shopify App for Bulk Editing

More than 6,000+ Shopify users say it is one of the best Shopify apps to increase sales.

What do you do when you need to change a certain product parameter in bulk? Doing so manually is a huge headache. The standard Shopify functionality may help you, but it still takes too much time.

Bulk Product Editors Shopify app was created to save you from this. This simple extension allows you to edit one or multiple parameters on a single screen.

Main features of the app:

• Editing of such parameters as price, title, description, tags, vendor and more in bulk
• Adding new products in a matter of seconds
• Convenient settings
• Product pre-scheduling, archiving and restoring features
• Keeping a record of your products made simpler

Pricing by Quantity as the Best Shopify Loyalty App

Your customers buy more if you offer them the opportunity to buy more. Discounts for multiple items is a win-win strategy:

• Your customers get an opportunity to get products for lower prices
• You get an opportunity to sell more to one customer

Main features of the app:

• Automatic bulk changes for one item, several or bulk products
• Possibility to set up either a percentage or fixed discount
• Customizable quantity break bar

The great thing about this app is that it does not fill your database with discount product duplicates. It takes weeks and months to attract new customers, so it is always easier to build a fruitful cooperation with the past customers. This app is exactly what you need when pursuing this goal.

SEO Photo Optimizer: The Best SEO App for Shopify Stores

Customers are not ready to spend more than 3 seconds waiting for your website to load. To speed it up, you must optimize the images on your website. This is when the SEO Photo Optimizer comes in handy.

Just one click is needed to:

• configure image compression
• resize the image
• configure Alt tags

Main features of the app:

• Unlimited number of photos and images available
• Preview option
• Scheduling future changes
• Monitoring the optimization status
• Possibility to compare the results to the original file and rollback the changes if needed
• Automatic optimization of new pictures

This app helps online entrepreneurs get their store to the top of the search results.

Shopify Upsell App: Your Unique Chance to Sell More

More than 10,000 Shopify users enjoy using this one, which is on the list of the best Shopify apps to increase sales. It increases your chances of selling additional products in 100% of cases.

Customers very rarely pay attention to the Relevant Products section on your web store. To win their attention, you should do something more than simply add a new section.

Upsell for Products app allows you to create a popup offering the last chance to add certain products to the cart in one click, right before the checkout. The app has four different options:

• “You may also like”
• “Get another product for free”
• “Get a discount on the next product”
• “Get extended warranty”

Each of these options draws users’ attention and makes them at least consider an attractive offer.

Main features of the app:

• Easy-to-use editor
• Convenient detailed stats tracking
• Fully customizable design

Upsell Bundled Products App: One More Great Solution for Your Online Store

The best upsell app for Shopify brings you real profit within the first 14 days after installation.

In most cases, if you sell one product to an interested customer, you can easily sell him or her another bundled product. This is why Upsell Bundled Products was developed.

The app bundles products and product collections, demonstrates how much customers can save, and allows you to add a set of products to the cart in an instant. You can sell anything from a toothbrush with toothpaste to a smartphone with headphones in such a way. This app’s users sell twice as much as those who have not installed it yet.

Main features of the app:

• Tons of bundles to choose from
• Fixed or percentage discount for bundled products
• Customizable design, and more

The Best Shopify Discount App

5,000 installations! This is a very good result for a discount management app.

Handling a discount is a difficult task. Calculating and editing prices, sending coupons and notifying potential customers could be too many tasks to handle, especially when you need to do them simultaneously.

Discount Manager Shopify app helps several thousands of online merchants enjoy discount periods. How does the app work? The retailer marks the products for sale, specifies the discount type and size, and defines the discount start and end dates.

Main features of the app:

• Convenient settings
• Special badges for products with discounts
• Possibility to pause or stop the discount, and more

These Shopify apps are the software fuel for you to make your way to success. Their profitability is proven by thousands of Shopify entrepreneurs. However, this is far from an exhaustive list of great extensions.

Do you know some brilliant solutions for eCommerce business we haven’t listed? Share your thoughts and opinions with us!

Big sales come to those who are ready to fill every corner of their soul with knowledge. This knowledge can give you an advantage and simplify the road to skyrocketing sales. However, without the attention of the public, you are doomed to be a blip in a crowd of first-time entrepreneurs. A successful business is impossible without audiences that are in love with amazing products of a superb quality that come from your store.

It is no surprise that high customer conversion rates and high volumes of traffic are the cornerstones of every successful eCommerce business. Despite that fact, success can’t be built in a day. Boosting a new online store (especially on Shopify) always requires a basic strategy that can help it succeed.

With the abundance of tricks and methods for how to boost online sales, you may feel overwhelmed when making a final decision. It takes a lot of patience to decide what is right for your business and get past this challenge. If your goal is to find out how to start selling on Shopify, let’s find out what tactics are dominant in 2018.

Content:

• How to increase online sales on Shopify using its powerful features
• How to find more customers using Shopify sales channels
• Increase revenue with Shopify upsell and other marketing tricks
• Prepare your Shopify website for constant updates

When launching a store, it is difficult to create attractive sales pages from scratch. Gradually, you will optimize your content to align it with your sales strategy. Therefore, after you’ve organized your inventory and decided on the way you are going to fulfill orders, it is time to rearrange your landing, product, and collection pages.

Shopify is a welcome place for any eCommerce newcomer, as it takes care of the design of your future store, letting you choose the best layout for your store, and a theme. In less than 30 minutes, you will be able to set up the critical elements of your site. After that, it is time for improvements.

1. Use calls-to-action

Prospective clients should communicate with your brand the moment they navigate to your website. Otherwise, they will abandon your store and probably never return. On Shopify, calls-to-action take the simple form of interactive buttons, redirecting users to a sales page where you can promote your products.

To generate more sales online, short texts within these buttons can assist your marketing in a number of ways:

• By encouraging users to take a specific action
• By modifying buyer behavior
• By focusing on the most important issues

No matter what goal your marketing team is going to solve with call-to-action buttons, you will see the impact on your sales numbers. In addition, the improvement in bounce and conversion rates will help you win over new buyers who could potentially become loyal customers.

2. Use “abandoned checkouts”

Your future clients are going to abandon their cart a lot. The statistics reinforce this point, claiming that the average cart-abandonment rate hovers around 70%. However, Shopify has a basic tool that will help you target basket abandoners and encourage them to return to your store.

You can find the “Abandoned Checkouts” section in your Shopify admin. This section allows you to detect cart abandoners and target them with personalized emails. Based on the content in their abandoned basket, you can encourage users to return to your store and continue shopping. You will bring back a significant number of customers with this option and increase revenue for your online business.

3. Use customer accounts

With Shopify, it is easy to track the purchase history of your clients and use this knowledge to increase sales. With the help of customer accounts, it is easy to track and assess the most popular items in your store. If you study your audiences and their preferences, in particular, you will know for sure how to improve your offer.

In addition, customer accounts will help you detect your best buyers. It is well known that targeting repeat customers is more cost effective than targeting new ones. Therefore, you can send personalized emails to the most loyal clients and offer them a discounted price or some other deal. In addition, you can offer related products based on information from the purchase history.

Shopify’s built-in tools can be a remarkable source of income. However, if you want to find out how to drive new audiences to your store, it is best to look into third-party resources and channels. In fact, almost 60 percent of Shopify retailers introduced a new sales channel in the past year.

Shopify is always ready to introduce a new feature to help you reach a larger audiences. You can use a combination of methods in your online marketing strategy that will be mobile-responsive on any device. Let’s list some of the most prolific sales channels that can guarantee an increase in orders and eventually, revenue.

1. Create a Facebook store

The potential of Facebook is hard to overestimate: it is the most successful social media resource with the highest conversion rate. It is the hub for modern marketing, despite the criticism. And the good news is that you can launch a Facebook shop that can integrate with your Shopify store.

2. Connect with Instagram

Instagram gives you a competitive edge over your closest rivals while being a vital source of new ideas. If you want to keep your website current and follow the trends, it is a great idea to embed your Instagram account in your Shopify storefront. Another way to increase sales and streamline your sales funnel is to create shoppable Instagram posts.

3. Refine email marketing

Reaching out to the personal inboxes of your customers is a trusted strategy that accounts for almost 24 percent of revenue. Use the right techniques to boost email conversion rates and leave room for constant optimization. For example, the best thing you can do is to focus on acquiring as many subscribers as possible at the initial point of contact.

Once you have captured as many leads as possible from various sales channels, it is time to concentrate on your existing clients. As we already mentioned, the value of existing clients makes them a very special segment in your marketing. Let’s explore how you can make the most out of your paying users.

1. Shopify Upsell

You can leave the your customers with a positive experience while targeting the goals of your marketing team. A smart selection of tools and methods can help you achieve your aims. With these tools, you can increase the average order size and leave the clients satisfied. Shopify Upsell comes into play when you want to offer a slightly better product than the customer had already put into their basket.

Upsell your clients using optimization software. Each Shopify sales app aims to increase the value of each order made within your store. Bold Upsell is an app that creates smart upsell offers for clients that add relevancy to what you have to offer each client. These features are crucial, as every upsell should be related to the original product.

2. Product recommendations

With product recommendations, it is easy to encourage a customer to continue browsing for your products. You can offer products to “match the look” or show the most popular items based on what is in a cart. Suggesting additional products will help you increase average order value once you offer relevant products.

There are several Shopify tools to help you achieve your goals. Visely Product Recommendations redirects users to special “pre-checkout pages” where they can study the personalized list of product recommendations. Recomatic Related Products combines dozens of product attributes to create personalized product recommendations.

3. Customer loyalty programs

Rewarding clients for their loyalty towards your brand is a powerful way to increase sales on Shopify. As a store owner, you can offer discounts and special deals to your best customers. This will encourage users to spend more on your website and build tighter relationships with your brand.

Bold Loyalty Points is one of the services that offers customizable loyalty programs to fit any business. Clients can redeem loyalty points for different rewards that are easy to set up.

The Loyalty, Rewards & Referrals Shopify app helps you build a diverse loyalty and referral program that activate incentives for your customers.

With a combination of built-in tools and additional conversion optimization services, you can improve your store significantly. This, together with enhancing your network of loyal clients, can generate more sales and help you outperform competitors.

Once you have understood the real value that stands behind your marketing efforts, it is time to ask yourself a simple question: am I ready to adapt?

We at SpurIT believe that care for your customers is one of the key factors that leads to success. We love our users and have set strict standards for customer support: our support team works non-stop, 24/7 and is ready to provide you with the answer to any query within just 42 seconds. That is why we think it’s necessary for every merchant to improve his store and service and find smart new ways to stand out in a competitive market.

The world is changing faster than ever. Therefore, setting up a cool Shopify store is not enough: you have to think outside the box whenever you add a new feature to optimize website conversion rates. A constant revision of ideas–and even products–will also help you develop a trusted brand.

Why introduce your new products with just a generic title and image? On a product page, getting consumers to focus on the features and other outstanding qualities of your product is impossible without excellent product descriptions. Done right and using the right words, a great product description can persuade consumers better than other marketing tools.

Product descriptions that are unclear, do not convey any value, or are incomplete, will not help users understand your product. As an eCommerce seller, you don’t want to distract a user with your website content, but want it to support your marketing efforts.

Content:

• How to write a good product description
• How to describe a product: tips and best practices
• Conclusion

Creative descriptions are hard to write given that online stores generally have long lists of online inventory. However, effective product descriptions share certain features: they not only provide relevant information about the product, but give users an idea of its benefits. Ineffective product descriptions make consumers wonder what the product is for, and which features make it outstanding.

A bad product description, on the other hand, can make your audiences wonder what the product is for, and what features make it unique. It takes effort to understand which writing format can help you succeed. Choosing the right tone, length, and keywords will help you create product descriptions that help land a sale.

1. Know your target buyers

The more knowledge you have about your ideal clients, the easier it will be to target them with personalized offers. This formula applies to all aspects of your marketing efforts. You want to create targeted content that appeals to consumers, and makes them consider your products.

A great product description can establish a distinct form of communication with your customers. With the right tone and wording, you can address their problems and needs. For example, instead of guessing the words that might influence customers, you can target them with the right ones by taking into account information about the age, average income, interests, level of education, and location of your ideal client.

2. Pick the right words

Poor word choices in marketing copy can harm your brand, while others can inspire trust and motivation. Certain descriptive words can stimulate a call-to-action by creating specific senses:

• Words such as “now”, “quick”, “going-fast”, “minute”, “second”, or “last” create a sense of urgency and motivate customers to complete an action on your website.
• Words such as “best-seller”, “satisfaction”, “painless”, “smooth”, “money-back”, or “privacy” persuade audiences that you are a trusted retailer. As an online merchant, you will make your visitors feel at ease and boost their readiness to pay.

Certain words can harm your sales and brand image. If you use generic and overused words and phrases such as “hurry”, “unique”, or “your money back guaranteed”, you might not stimulate any interest in your customers.

The wording in your product descriptions should be backed up by honesty:

https://www.urbanoutfitters.com/shop/influencer-halloween-costume-set

Urban Outfitters are transparent in their descriptive paragraphs. They include only relevant information in their copy, using the words “Instagram”, “Influencer”, and “Minimalist” to appeal to their target audiences. They also include real-life information about this product, stating which items are not included in a set.

3. Focus on the benefits

Product descriptions that convert should include information that reveals the real value for customers, so back up the specs and characteristics with tangible benefits that persuade. You know that your products are excellent because you devote time and energy to develop and market them. However, your customers may not be as enthusiastic as you are.

Your job as a marketer is to persuade consumers that the product will improve their life. Provide facts that reinforce this point. For example, mypure shop highlights the benefits of its handmade soap in each product description: the buyer can de-stress their skin using an amazing eco-friendly soap.

https://www.mypure.co.uk/brand/friendly-soap/detox-bar-with-activated-charcoal

4. Use the right tone

Your brand’s statement and mission dictate the tone of your marketing, including product descriptions. Choosing a tone for your product descriptions depends on how consistent your brand is across marketing channels. Do you tend to sound technical, professional, or casual? Are you ready for a conversation with target buyers, or do you sound like an expert?

Depending on the answers to these questions, you may decide to use a friendly tone and natural language, or stick to professional terms. For example, using industry-specific terms is relevant if you target a commercial buyer, as follows:

https://www.sears.com/craftsman-450-piece-mechanic-s-tool-set/p-A010318153?plpSellerId=Sears&prdNo=1&blockNo=1&blockType=G1

In contrast, this description uses a casual tone that appeals to women and teenagers:

https://www.theiconic.com.au/faux-fur-bunny-key-ring-611685.html

5. You only have 7 seconds

Online searchers scan information due to short attention spans. In fact, you only have 7 seconds to convince potential customers that your website is relevant for their needs. That is why it is advisable to make a product page scannable for the most essential information. You certainly don’t want your customers to waste their time – consider using bullet points for your product descriptions.

Here’s what is advisable to make a scannable product page containing only essential information:

• Use bullet points.
• Vary font styles and sizes.
• Keep paragraphs short by limiting them to 1-2 sentences and avoiding lengthy phrases.

If you create product descriptions for Shopify, you can easily put the most important information in the product title too.

6. Add social proof

You can add value and credibility to your products by including user-generated content in your descriptions. Most online consumers tend to navigate to products with the highest rating; make them stick to your brand with quotes from real people. Popular products supported by real-life user experiences are more likely to convert.

Since you are selling items that users can’t touch or feel, you can make a difference if you share how many times other users have bought your product:

https://www.goodreads.com/

You can easily promote your products by asking existing customers to share their testimonials and reviews of your service and products.

7. SEO: Optimize product descriptions for SEO

Including relevant keywords and phrases in your product descriptions will result in better-qualified traffic to your web pages. You can get ahead of competitors by making it easier for customers to discover your brand.

Refine your product descriptions with relevant keywords. Use these keywords in the product title since search engines give titles the most weight. However, it is crucial to create user-friendly content: write first for your customers rather than for search engines.

Your product descriptions are a reflection of how well you know your audience. If you know what drives your customers, it will be easy to create amazing product description copy. This, together with our product description tips, will help you win new markets and increase revenue.

Exclusive quality, knowledgeable customer service, and appealing pricing are some of the main components of a successful eCommerce business. However, they are not enough. Visual elements that positively represent your store are essential: they are the first thing a visitor sees when entering your website.

Shopify web store owners can add any one of the numerous ready-to-use themes from the Shopify Theme Store. This is not just an unnecessary drain on a seller’s budget. A good theme choice positively affects the merchant’s profit and conversions. It also piques a customer’s interest in a store, especially if they have come across it for the first time.

The Shopify Theme Store has many themes in various styles. If it is hard to decide upon a design, you can start with a default Shopify theme and then figure out which elements you wish to display on your website. Fonts and colors are usually customizable so there’s no need to think about them too much. It’s better to use Shopify store themes: they work well with any Shopify store, and are designed with current trends in mind.

Some merchants find it confusing to add a new theme. Following are the main issues with using a Shopify theme.

Learning how to edit Shopify themes is pretty simple, and there are tutorials on how to modify themes. The online theme editor enables you to change some theme elements right in the admin panel. To access the editor, click on the Customize button. Once you are in the editor, you can add or remove content using template files. All changes are saved in .json format files. Create backups of your theme before making any changes.

Advanced users can edit themes by using theme code. This should only be done if you know HTML, CSS and Liquid. The code can be changed by clicking on the Actions button > Edit code. All changes can be traced and saved in the theme .json files. If you have any difficulties, you can contact the support team.

Don’t wait until you’re making modifications to your theme to find out whether it has a good enough Shopify customer support team. This depends on the type of theme you use. If it’s a free one, you can read Shopify tutorials and forums to fix your issues. With the basic plan you get up to an hour of free help on your theme customization.

Paid themes are usually created by third parties, and to get support for them you should contact their developers or read relevant tutorials.

If the above methods are not enough, you can use Shopify live chat support or the Shopify customer support app. The support team is available 24 hours a day and usually answer questions within a short period of time. Note that the support team doesn’t deal with certain theme changes, so before modifying the theme or contacting support, read the theme’s Design Policy, which is available under the Theme Settings tab.

All Shopify themes are ready to use and compatible with all Shopify stores. Nevertheless, merchants may want to change some visual elements or add content components. These changes can be done via the admin panel. The following are the most common questions for a merchant.

• How to add, remove or change your theme at Shopify: The admin panel contains a Theme page where you can upload, modify, download and remove themes. No more than 20 themes can be kept in the admin at one time.
• How to change the theme color: Click on “Customize theme” and find the Colors button. Selectk the elements to modify and save the changes.
• How to change the theme language: All the themes are in English and free ones also include Spanish. The Actions bar contains the Edit language element. Here you can see which translations are available for your theme. If the language you need isn’t on the list, you’ll need to add a new translation using the language editor. This type of change will need some coding skills. The Shopify theme programming languages are HTML, CSS and Liquid. It’s also possible to add the Google Translate Widget to your web store theme.
• How to add fonts to the Shopify theme: The platform has a vast fonts library (including Google fonts)e. If your theme doesn’t display the fonts you want, you can add ones from the library and modify the font using font filters.

The Shopify theme store contains 100+ well-designed themes to please both merchants and their customers. Using the Theme Editor section of your admin panel, you can customize any picked theme by changing its colors, fonts and language. Some changes can be done by simply clicking on a button or bar, while others require coding skills.

Before you start customizing your theme, make sure that you have enough level of support for your theme, have created a backup file, and have read some tutorials. If you have any difficulty managing your theme modification, contact Shopify support staff or your theme developers.