Randivie Fashion

The famous African high-end fashion brand
is entering the global e-commerce market.

Services

Strategy • Design • Development • Support

Platform

Basic Shopify

Duration

4 weeks

Services

Strategy • Design • Development • Support

Platform

Basic Shopify

Duration

4 weeks

Store overview

 

Randivie as a brand was founded in 2018, in Africa. The main founder is an Egyptian singer-songwriter, stylist, and businesswoman Randa Eissa, who is renowned for, apart from her talents, an authentic taste in women’s clothing, inspired by both Western and Eastern cultures of the African continent.

The store sells designer shoes exclusively. The assortment isn’t too wide, however, each model’s design is a thorough, unique master’s work.

That’s where the brand’s philosophy lies – offer customers something that isn’t stamped into retail endlessly, something truly recognizable.

According to the brand founder’s own words, her main goal of cooperating with us was the desire to ‘despite being an African brand originally, enter the American market. For that, the website’s user experience must be enhanced.’.

Store overview

 

Randivie as a brand was founded in 2018, in Africa. The main founder is an Egyptian singer-songwriter, stylist, and businesswoman Randa Eissa, who is renowned for, apart from her talents, an authentic taste in women’s clothing, inspired by both Western and Eastern cultures of the African continent.

The store sells designer shoes exclusively. The assortment isn’t too wide, however, each model’s design is a thorough, unique master’s work.

That’s where the brand’s philosophy lies – offer customers something that isn’t stamped into retail endlessly, something truly recognizable.

According to the brand founder’s own words, her main goal of cooperating with us was the desire to ‘despite being an African brand originally, enter the American market. For that, the website’s user experience must be enhanced.’.

General tasks

 

Once all the requirements concerning the updated version of the online store were settled with the client, the following main tasks were on the agenda:

  • conduct website analysis;
  • select new Shopify theme;
  • prepare design markup for new site looks;
  • code the website parts according to the markup & selected theme;
  • eliminate any possible technical errors;
  • optimize the speed of performance;
  • integrate & adjust business apps;
  • configure analytics.

All the mentioned above manipulations had to be completed in one month.

General tasks

 

Once all the requirements concerning the updated version of the online store were settled with the client, the following main tasks were on the agenda:

  • conduct website analysis;
  • select new Shopify theme;
  • prepare design markup for new site looks;
  • code the website parts according to the markup & selected theme;
  • eliminate any possible technical errors;
  • optimize the speed of performance;
  • integrate & adjust business apps;
  • configure analytics.

All the mentioned above manipulations had to be completed in one month.

The work we completed

 

Our team based the whole length of the project on the all-around approach to the website UX optimization. In particular:

  • marketing experts selected the most fitting web-store theme, conducted CRO audit, and completed a ‘refresher’ market research;
  • designers drew updated markups for each website page based on the purchased Shopify theme;
  • SEO specialists implemented a thorough SEO website analysis and optimized meta tags;
  • frontend developers customized the purchased theme based on the designer markups;
  • backend developers enhanced the site’s code, cleansing it from any excessive scripts left by outdated applications.

The work we completed

 

Our team based the whole length of the project on the all-around approach to the website UX optimization. In particular:

  • marketing experts selected the most fitting web-store theme, conducted CRO audit, and completed a ‘refresher’ market research;
  • designers drew updated markups for each website page based on the purchased Shopify theme;
  • SEO specialists implemented a thorough SEO website analysis and optimized meta tags;
  • frontend developers customized the purchased theme based on the designer markups;
  • backend developers enhanced the site’s code, cleansing it from any excessive scripts left by outdated applications.

The results

 

Our team based the whole length of the project on the all-around approach to the website UX optimization. In particular:

  • marketing experts selected the most fitting web-store theme, conducted CRO audit, and completed a ‘refresher’ market research;
  • designers drew updated markups for each website page based on the purchased Shopify theme;
  • SEO specialists implemented a thorough SEO website analysis and optimized meta tags;
  • frontend developers customized the purchased theme based on the designer markups;
  • backend developers enhanced the site’s code, cleansing it from any excessive scripts left by outdated applications.

The results

 

Our team based the whole length of the project on the all-around approach to the website UX optimization. In particular:

  • marketing experts selected the most fitting web-store theme, conducted CRO audit, and completed a ‘refresher’ market research;
  • designers drew updated markups for each website page based on the purchased Shopify theme;
  • SEO specialists implemented a thorough SEO website analysis and optimized meta tags;
  • frontend developers customized the purchased theme based on the designer markups;
  • backend developers enhanced the site’s code, cleansing it from any excessive scripts left by outdated applications.

Great service, great understanding, fast and very reliable. Definetly you are handling all my other websites.

Randa Eissa
CEO

Great service, great understanding, fast and very reliable. Definetly you are handling all my other websites.

Randa Eissa
CEO