This article was inspired by the Shopify App Store Analysis 2017 on IndieHackers and Asoft.co. All data was taken from Storeleads. The research is based on data scraped until October 1st, 2021.
First, general numbers to give you a high-level picture. We analyzed 7378 apps: 6755 active and 623 inactive apps.
- Paid (including free plan available, free trial and free to install): 5012
- Free: 2305
- One-time charge: 61
The number of reviews is 579,920.
The total monthly revenue is $45,441M; average = $20,037, median = $725.
Shopify App Price
All apps (including free and paid apps)
Average = $32.21, median = $6.00
Price from: average = $16.12, median = $5.00
Price to: average = $48.30, median = $7.00
Only paid apps (excluding free apps)
Average = $46.84, median = $14.47
Price from: average = $23.44, median = $9.94
Price to: average = $70.25, median = $15.99
New apps
The number of new apps appearing weekly ranges from 40 to 90. The competition is tough. A new app is defined as one that’s been launched in the last 3 months.
New apps are 742, have a total monthly revenue of $29,471 with an average of $39,72 and a median of $0.
Shopify App Rating
All apps (free and paid) have 579.920 reviews; average = 2.96, median = 4.2.
Only free apps: average = 2.38, median = 2.7. The number of reviews: 105.180
Only paid apps: average = 3.23, median = 4.5. The number of reviews: 474.740
Categories
The Shopify App QA team sorts your app into categories and subcategories after your app has gone live. We analyzed only the categories all apps were added to before June 2021.
| Before June 2021 | After June 2021 |
| Conversion
Сustomer service Сustomer support Finances Finding and adding products Fulfillment Inventory management Marketing Merchandising Orders and shipping Places to sell Productivity Reporting Sales and conversion optimization Shipping and delivery Sourcing and selling products Store design Store management Trust and security |
Sourcing and selling products
Store design Merchandising Marketing Conversion Fulfillment Shipping and delivery Customer service Store management |
Before Shopify updated its app categories in June, all apps were assigned at least to one category. The situation was the following:
- 100% of apps were assigned to one category
- 32,4% of apps were assigned to two categories
- 6,1% of apps were assigned to three categories
Total apps
Average price
Median price
Average revenue
Median revenue
Average rating
Median rating
Estimated monthly revenue
The most interesting part.
Estimated monthly revenue per Shopify app developer is the sum of all developer’s Shopify apps revenue. However, we count only recurring charges, eliminating one-time charges.
We use our own formula to calculate Shopify App revenue:
(price from + price to) /2 * count of app installations * free to paid rate * (1 – Shopify commission). Free to paid rate for apps with the free plan is 50%, for others – 20%.
According to our analysis, out of 2265 developers:
- Over $1 million earn 4 (0.18%);
- $500k – $1 million earn 16 (0.71%);
- $100k – $500k earn 79 (3.49%);
- $50k – $100k earn 56 (2.47%);
- $10k – $50k earn 244 (10.77%);
- $1k – $10k earn 631 (27.86%);
- Less than $1k earn 1235 developers (54.53%).
To wrap up
If you would like to get more information about Shopify App Store, please let us know in the comments below. We don’t reveal any private data. The aim of this analysis is to help all Shopify app developers make more data-driven decisions.
