Headless commerce development that keeps you ahead of the game

Headless commerce development for Shopify and Shopify Plus. We decouple your storefront from the backend and connect them through APIs, so your website goes beyond the basics: fast, future-proofed and personalized for your business and your customers.

Shopify Plus experts since 20115.0 on ClutchFirst iterations within weeks

Your top-rated team of Shopify experts

Since 2011, our team has been polishing its skills, and now they’re at your fingertips. We can turn any digital screen or device into your sales channel: fast, powerful and scalable.

91k+

stores use our products

5.0

average Clutch rating

15+

years of real-life experience

4.9★

average Shopify Experts rating

How it works

What is headless eCommerce?

With headless commerce, you decouple your website’s backend from the frontend customer touchpoints and make them talk through APIs. You can craft unique, memorable websites and get more control over your buyer experience. Like a sandwich, you can change one ingredient without remaking the rest.

01 · Frontend

Customer touchpoints

  • Your website, built without theme templates
  • Any visual and navigational features
  • Other screens and devices as sales channels
  • Personalized experiences across devices and channels

no stack or framework limits

02 · API layer

Tuned API connections

  • Frontend and backend interact only through APIs
  • Data delivery tuned for page speed
  • Third-party integrations plugged in
  • Back- and frontend teams work at the same time

change one layer, keep the rest

03 · Backend

Shopify and your services

  • Shopify or Shopify Plus behind the scenes
  • Checkout and payments kept compliant
  • Our in-house prebuilt backend components
  • The services you already use, connected
What we build

Headless eCommerce development services

Everything a headless store needs, from the frontend for each touchpoint to the backend and the APIs between them. One team covers it all, with years of eCommerce development and well-polished processes behind it.

Headless storefronts

Frontend for every touchpoint

Your website and other customer touchpoints with any visual and navigational features. No theme templates to work around, no platform, stack or framework boundaries.

APIs and integrations

Front and back, connected

Tuned API connections between the frontend and the backend, plus third-party integrations with the services you already run.

eBay parsing app case

Backend and custom logic

On our prebuilt components

The backend part built on our in-house prebuilt components, so the project doesn’t hit platform limits and the build moves faster.

Custom app development

Accessibility built in

WCAG, if you need it

Our dedicated web accessibility team can implement accessibility throughout the project, so the store complies with the required standards at each level.

Web accessibility (WCAG)
Benefits

Benefits that come with headless commerce

Why growing brands go headless, and what you get for it.

  1. 01

    Flexibility

    Craft an incredible customer experience with no platform, stack or framework boundaries. Your imagination is the only limit.

  2. 02

    Personalization

    With UX at its core, headless commerce lets you create truly authentic and personalized experiences across devices and channels.

  3. 03

    Value for money

    Make the most of your traffic and marketing investment, such as digital marketing campaigns or A/B split tests.

  4. 04

    Fast website

    With complete control over code and data delivery, we ensure the highest page load speeds on all devices.

Theme or headless

Shopify theme, Hydrogen or custom headless?

Headless isn’t a good fit for every eCommerce store. It suits medium and enterprise-size businesses with high requirements for store performance and uniqueness.

Option 01

Shopify theme

Liquid templates

FrontendTheme templates
How unique it can beWithin the theme
Code and data deliveryTheme code plus app scripts
Sales channelsOnline store
Checkout and paymentsShopify checkout
Time to the first versionFastest to launch
Best forMost stores, from a first store to Shopify Plus
Option 02

Shopify Hydrogen

Shopify’s headless framework

FrontendHydrogen framework
How unique it can beWithin Shopify’s limits
Code and data deliveryBound to Shopify’s framework
Sales channelsWeb storefront
Checkout and paymentsShopify checkout
Time to the first versionA little faster to start
Best forA faster start within Shopify’s rules

On the first call we look at your eCommerce ecosystem and tell you whether headless will pay off for your business.

A theme is enough? See custom theme development
Process

Our headless storefront development process

  1. 01

    Engagement

    A dedicated team in your repositories and channels, with weekly reports from your Account Manager.

  2. 02

    UX/UI design

    Any visual and navigational features: headless needs no frontend templates.

  3. 03

    Development

    Frontend for each touchpoint, the backend, API connections and third-party integrations.

  4. 04

    Testing and launch

    Tests at every stage, a demo for your approval, then production.

  5. 05

    Post-launch support

    A work-through guide, 30 days to check for bugs and a dedicated account manager.

See process details

Some of our projects

View portfolio
Harmless Harvest coconut water, smoothie and yogurt range
Featured · Store development

Harmless Harvest: a store built anew in 2 months

We redesigned the store, built it anew on Shopify with React, the Shopify and Zendesk APIs, Laravel and AWS in the stack, and made it accessible: +97% web accessibility, +100% usability, +93% code quality.

Read the case

eBay parsing app

Task

Import products from eBay into an existing Shopify store and keep them in sync.

Solution

A custom app on ReactJS, the eBay APIs and the Shopify API that parses large amounts of data automatically: +49% total orders.

Read the case

Madam Glam

Task

Move a Magento 1 store with its data, active customers, design and functionality to Shopify Plus.

Solution

The Shopify REST and GraphQL APIs plus Braintree, Avalara and Klaviyo integrations: +48% site speed, +87% usability.

Read the case

Deck of Scarlet

Task

A custom theme with strict requirements for loading speed, accessibility and code quality.

Solution

Built in 9 weeks to WCAG 2.1 Level AA: +67% site speed, +46% performance, +100% accessibility.

Read the case
FAQ

Before you go headless

Why aren't you using Shopify Hydrogen for headless development?

With Hydrogen you can gain a little in development speed, but you run into Shopify’s limitations: you can’t make the website completely unique or build everything the way you want. With our own developments, we deliver a fully customized headless product.

Why not just use Shopify instead of headless commerce?

You can, and for many stores a regular Shopify website does the job. A headless website, though, is much faster and more intuitive to interact with, and it wins over common Shopify websites in how modern it feels.

Is headless commerce fit for all eCommerce stores?

In brief, no: headless isn’t a good fit for every eCommerce store. It suits medium and enterprise-size businesses with high requirements for store performance and uniqueness. Before we start, we check whether the headless approach will actually benefit your business.

What are the benefits of headless commerce over traditional one?

Headless lets you create a fully customized, unique user experience that matches your business needs, without worrying about database changes. It offers almost limitless customization and personalization, and your website runs smoother, more efficiently and faster.

Is Shopify a headless eCommerce platform?

Shopify is a regular eCommerce platform, but it can also work as a headless store. Switching to headless gives you many useful features for developing your store and many more ways to customize its layout.

Reviews

Everything from market research, testing phases, and ongoing support, they build our company back from the ground up. Very impressed with them.
Trevor HorneMarketing & Sales Manager, pronorthmedical.ca
SpurIT is our IT trusted partner. We have been working with them for years now and are extremely satisfied with their professionalism, dedication.
Youri VaisseGeneral Manager, madamglam.com
They turned it around quickly and communicated every step of the way. Looking forward to partnering on future sites.
Kelsey MartinCOO, palmercandy.com
Let’s talk

Ready to go headless?

Tell us about your store and the touchpoints you need. A company representative contacts you shortly to discuss the project details.

  1. A call to see whether headless will benefit your business
  2. A short brief to clarify the key project details
  3. An estimate within up to three business days: scope, architecture, stack, timeline and price

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