Deck of Scarlet is a US-made beauty brand that offers a makeup subscription service, shipping to Canada, UK/Europe, and the USA. The products are delivered every other month and include the colors needed to complete multiple full makeup looks, inspired by YouTube beauty vloggers.
Being a unit of the subscription-based parfumerie ScentBird, the client needed a flexible and fully-customizable Shopify store to scale up the business. They had a set of strict requirements about the theme, especially regarding the speed of loading, website accessibility, code quality, and a unique design. As it would be impossible to find a ready-made Shopify theme combining all these features, the only way was to create their own custom theme from scratch.