Teddy Blake: Theme customization

Given the outdated Teddy Blake website, we faced two choices: creating a custom theme from scratch or customizing a pre-made one. After evaluating the advantages, disadvantages, and costs of each option tailored to the Teddy Blake store, the client ultimately chose to customize a ready-made theme.

When choosing a website theme, it’s important to prioritize functionality and code quality. Here’s a simple process we followed to assist Teddy Blake:

• Understand the required functionality and find a theme that already includes it. This minimizes development work and lowers costs.
• Carefully select several themes that match Teddy Blake’s business needs and have the necessary functionality.
• Evaluate the code quality of each theme and choose the best option. Clean code makes development easier and faster, allowing for quick changes.
• Present Teddy Blake with a range of suitable themes to choose from. Ultimately, they select the one that visually appeals to them.

By following this process, Teddy Blake significantly reduces development costs and the need for future technical maintenance and customizations, even before starting the actual development work.

To meet our client’s specific needs, we undertook the challenge of customizing the chosen theme to align with their style while considering their product requirements. Our goal was to create a visually appealing website that not only looks great but also ensures a smooth user experience.

The redesign of our website focused on enhancing the overall user experience, with particular attention given to improving product pages, collections, etc. We implemented new functionalities to make product selection easier and adjusted the layout of secondary elements to increase conversion rates compared to the previous design.

We implemented a fixed banner below the video banner to promote ongoing sales and special offers. Additionally, a user-friendly carousel with header filters was created, enabling easy navigation through product collections based on tags.

To enhance the collection pages, we strategically placed banners at regular intervals to highlight important content. Furthermore, the category page was improved by displaying all available product colors, allowing users to click on a color and instantly see the corresponding product image.

The product page now features enlarged, full-width product images, providing a captivating visual experience. We also optimized the color swatch functionality to fit neatly within two lines, ensuring a streamlined selection process, even with a wide range of choices.

A comprehensive dashboard was developed, providing a clear overview of both past and current pre-orders. It includes order numbers, products, and order dates for easy tracking and management.