VocalMist is a nebulizer that helps singers and voice professionals to support their vocal health.
The nebulizer comes with a specially-designed VocalMist Hydration Formula, available in packs starting from 24 units and intended for regular use.
From the business point of view, it’s quite a unique case with a specific monetization strategy, where selling the flagship product is just the first step of interaction with the customer. The main source of income comes from refill packs with several subscription options available.
Also, SEO promotion wasn’t an option because the website is relatively small; and running Facebook or Google Ads was restricted because the nebulizer is a healthcare-related product unlikely to pass moderation. That’s why some of the challenges the business faced were quite specific and impossible to solve out-of-the-box.