Team sports & club stores · Shopify Plus

Team stores your clubs can run themselves

For soccer and teamwear retailers who sell to clubs: rosters, mandatory kits, name-and-number personalization, per-club pricing and order deadlines in one portal, plus a personal store for every player.

Built for Soccer Post, live since 2023Custom app on Shopify Plus
The problem

Club sales outgrow a regular Shopify store fast

Rosters live in spreadsheets

Club admins email lists, staff retype them, and sizes or numbers end up wrong.

Parents order the wrong items

Without required items and club-only catalogs, orders arrive incomplete or off-kit.

Every club has its own deadline

Season windows drive production and shipping, and one store can’t track them all.

Pricing differs by club

Bundles, rebates and per-club discounts don’t fit standard price rules.

What you get

One portal for club staff. A personal store for every player.

Shopify stays the storefront and checkout. The Team Portal adds the club rules that standard ecommerce doesn’t cover.

Club admin portal

A dedicated login for club staff, with no access to Shopify admin.

Rosters and seasons

CSV and manual roster import, seasons, deadlines and returning-player logic.

Assigned and mandatory kits

Each player sees only their kit, required items and position-based products.

Name and number personalization

Crest, name and number placement with layered previews, editable after purchase.

Per-club pricing and checkout

Bundles, rebates, discounts and cart validation for carts of 4 to 30 items.

Fulfillment windows

Shipping, handling fees, routing and fulfillment windows set per club.

Full audit trail

Stock, product and preview edits, uploads, users and roles: who changed what, and when.

Selling before rosters exist

Secure access to the right assortment, with no customer account required.

Integrations and storefronts

Klaviyo, Gorgias, a partner API, several languages and currencies, extra storefronts.

How it fits together

One admin for the whole team-sales flow

Clubs

Rules, seasons, deadlines and club-level settings

staff work here, not in Shopify admin

Players

Rosters, assigned kits and specializations

Storefront

Shopify Plus storefront and checkout for parents and players

Team PortalOne admin for the whole team-sales flow

Stack

Klaviyo, Gorgias, partner API

Commerce

Per-club pricing, cart validation and checkout

Operations

Embellishment, audit trail and order routing

Proof · Soccer Post

Running club sales for the largest US soccer specialty chain

Read the case
Soccer Post storefront with the Team Portal link and a player store on mobile

One system

Club, team, player, product and order operations in one place.

Full control

Accountable workflows, custom rules and fewer disconnected tools.

Peak ready

Absorbed the 2026 World Cup summer peak without disruption.

Built to evolve

Ongoing development since 2023 as the program grows.

We are much more operationally efficient.
Soccer Post
Start here

Free team store review

Show us your store and how club ordering works today. We look at your stack, go through the problems we find and the ones you bring, and tell you whether they can be solved and whether we are the right team for them.

  • A call about your club program and the problems you see
  • An analysis of your current stack
  • Which problems can be solved, and whether our expertise fits them
  • A plan of next steps, starting with a formal discovery

no commitment, no sales script

We use your details only to prepare the review.

How a portal project runs

Discovery first, then a build that fits your season

  1. 01 · done

    Discovery

    Admin roles, storefront rules by access level, known limits.

  2. 02 · done

    Blueprint

    A concept document with estimates and stages that becomes the contract basis.

  3. 03 · in progress

    First release

    The fastest route to market first, then deeper custom logic.

FAQ

Questions retailers ask first

Do we need Shopify Plus?

Most team-sales programs we build run on Shopify Plus because they rely on B2B features, Shopify Functions and checkout extensions. On the first call we’ll tell you whether your setup needs it.

Can you add a portal to our existing Shopify store?

Yes. Shopify remains your storefront and checkout. The portal adds club rules, rosters and personalization on top.

Can clubs start selling before rosters are ready?

Yes. Buyers get secure access to the correct assortment without creating an account.

Who owns the code?

You do. All rights to the work we do belong to the client, confirmed by the contract we sign before work starts.

How long does a first version take?

A first release usually takes 8 weeks or more, depending on scope. After discovery you get stages and dates.

Book a call

Got a team sales program that standard ecommerce can’t handle?

Tell us about your clubs, volumes and stack. We’ll come back with questions and a next step.

  1. A 30-minute call about your club program
  2. A short written scope with options
  3. An estimate with stages and a timeline

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