Susparsa

To begin with, the client needed a theme for their future online store.

Our team conducted research and analyzed the organic clothing market, the business goals of our client and their main competitors, and suggested three best-fitting Shopify themes.

We especially recommended the Prestige theme, as it is well designed for small apparel stores, is mobile friendly, and allows changing all of the store’s content without developers’ help.

The theme is just a tool that allows building a store, but the client needed layouts to shape its looks.

We created layouts for two custom pages, homepage, product page, collection pages, and the account page. Later, we implemented them in the store with some minor theme amendments to make the theme look and work according to the created layouts.

In addition to design, we worked a lot with the text content of the store. The client provided it to us in their native language, so we first edited and then translated everything into English.

Most of the products photos provided by the client were of high quality, but they could not be uploaded to Shopify because of their size.

We edited and compressed all the photos without losing their quality, making it possible to upload them to Shopify. Some of the product photos, on the other hand, were not professionally made, so they had to be additionally edited by designer.

Also, for the collection page, our client wanted to display each color of one product as a separate product, like their main competitors do. In practice, this means that instead of one product with five color options, there should just be five separate products.

This solution worked for the competitors but, after research, we concluded that this model is not suitable for our client, because:

1. With very few products in each collection, it would not make collections look bigger, which would negatively affect user experience.
2. While their competitors have up to 50 colors for one product, it would be impossible to fit everything in one color swatcher. As our client had at most 10 color options, this would not be a problem.

The client uses three shipping services and wanted to decide via which one an order will be delivered in each case. Other requirements were the automatic upload of the order details and the ability to arrange shipping without leaving the Shopify store.

For this task, custom development wasn’t needed, as there are plenty of already available solutions on the market. But it required a lot of work to choose an app or a service and understand whether it works for the client. We conducted research, tested the services, and integrated the best-fitting ones with Shopify.

Shopify payments isn’t active in Switzerland, so our client needed integration with another payment provider. In addition, one of the requirements was the possibility of connecting with TWINT, a Swiss payment app.

Shopify has a list of payment providers that are available on the platform out of the box depending on the country. But, as none of them were compatible with TWINT, we had to do our research and look for a solution outside of Shopify. In the end, we found a suitable payment provider, integrated it with the store, and tested it to make sure it worked properly.