eCommerce Blog

To Bundle Or Not To Bundle?

shopify bundling strategies

Many successful companies such as Amazon are choosing Bundling as their Product Strategy to increase profit. Sales diminish in the absence of bundling, as Harvard University research shows.

When a customer sees several products bundled together, it creates an urgency effect. If you make a bundle price end with a 0, such as $10 or $30, or $99, it looks like they get several products for the price of 1.
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