It takes all sorts of action to win over the minds of prospective customers. With advertising costs plummeting every year, the struggle for better conversions often leads to more cost-effective ways to achieving that goal. Paid traffic needs significant investment that is difficult to pay off on your Shopify store. You need to manage to land a sufficient number of sales to make a profit, which is no easy task.
The success of an online store depends on lots of factors. The prices and the quality of goods are naturally important for any business, but there are other reasons why customers would choose or ignore your store.
Hi, I am John K., Shopify Kids store owner.
The first point I’d like to get across is that there should be a healthy understanding that the incorporation of some app or another will barely boost your growth, let alone bring an immediate success, whereas the involvement of a proper, efficient combination of apps can boost your store’s profit significantly.
All in all, I take Black Friday as a reference point and a perfect environment for statistical data analysis and recommend trying out the following strategy in your regular business management schedule.
New ways to increase sales have thrilled the minds of marketers for years. No doubt, the question of how to sell anything to anybody will always be relevant for sellers, and new marketing ideas to answer this conundrum will appear from time to time.
Effective navigation has a double-sided effect on any eCommerce website: it helps to organize products and collections and makes it easier for clients to find them. The right use of a Shopify drop-down menu may be a real problem solver for the issues that repeatedly occur in stores with hundreds or even thousands of different products.
Why is the best website design decisive for being competitive? Digital presence is the only way for retai2lers to survive in the era of eCommerce. The design of your website has a significant impact on your clients who are only willing to find your products quickly and easily. Read More
It has already been proven that not only does the number of customers matter but also the amount of returning buyers. The reasons for this conclusion are clearly visible: loyal customers spend more money on an order and tend to make them more frequently while ordinary clients can abandon your store any time. This leads us to the necessity of creating a successful customer loyalty program that will motivate buyers to remain your customers for a long time. Read More
Psychology and marketing have lots of connection points. The similarity is rather obvious: real psychologists have patients while retailers have to deal with customers. It is difficult to captivate the attention of visitors on a website. Especially now, when people are used to tons of various commercial offers they get every day. Some potential customers will not even read your advertising messages. This is why it is important to know basic psychology and little psychology tricks to attract and focus the attention.
A product page is a vital element of your eCommerce website because most people find it through Google Search rather than from the homepage. Visuals are the most important parts here, as shown by the following infographic: