Marketing tips

How to Start an Affiliate Marketing Program for Your Shopify Store


It takes all sorts of action to win over the minds of prospective customers. With advertising costs plummeting every year, the struggle for better conversions often leads to more cost-effective ways to achieving that goal. Paid traffic needs significant investment that is difficult to pay off on your Shopify store. You need to manage to land a sufficient number of sales to make a profit, which is no easy task.

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Best Customer Loyalty Programs – How to Make the Most of Customer Dedication

Customer Dedication

It has already been proven that not only does the number of customers matter but also the amount of returning buyers. The reasons for this conclusion are clearly visible: loyal customers spend more money on an order and tend to make them more frequently while ordinary clients can abandon your store any time. This leads us to the necessity of creating a successful customer loyalty program that will motivate buyers to remain your customers for a long time. Continue Reading

How to Flirt with a Customer to Increase Sales

Increase Sales

Psychology and marketing have lots of connection points. The similarity is rather obvious: real psychologists have patients while retailers have to deal with customers. It is difficult to captivate the attention of visitors on a website. Especially now, when people are used to tons of various commercial offers they get every day. Some potential customers will not even read your advertising messages. This is why it is important to know basic psychology and little psychology tricks to attract and focus the attention.

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Disadvantages of Bad Customer Service: How to Avoid Trouble And Make a Good Impression

public reputation

Many companies underestimate the power of customer service and do not connect it directly to the company’s public reputation. Customer service has great power and can even help to improve bad marketing strategies. Just imagine your customer is unsatisfied, and instead of supporting him/her, your bad customer service does more to destroy the company’s image. Continue Reading