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Marketing tips

Shopify Dropshipping Guide: What Dropshipping Is and How to Start Doing It Correctly

digital marketing
Introduction

Practically every merchant has heard of the term “dropshipping”. Dropshipping is a business model that lets entrepreneurs sell stuff without dealing with their own inventory and shipment. How does dropshipping work? A seller collaborates with some goods’ supplier and places his products on the seller’s website. As soon as an order is received, the seller hands it over to the supplier, who performs the delivery.

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How to Start an Affiliate Marketing Program for Your Shopify Store

digital
Introduction

It takes all sorts of action to win over the minds of prospective customers. With advertising costs plummeting every year, the struggle for better conversions often leads to more cost-effective ways to achieving that goal. Paid traffic needs significant investment that is difficult to pay off on your Shopify store. You need to manage to land a sufficient number of sales to make a profit, which is no easy task.

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Best Customer Loyalty Programs – How to Make the Most of Customer Dedication

Customer Dedication
Introduction

It has already been proven that not only does the number of customers matter but also the amount of returning buyers. The reasons for this conclusion are clearly visible: loyal customers spend more money on an order and tend to make them more frequently while ordinary clients can abandon your store any time. This leads us to the necessity of creating a successful customer loyalty program that will motivate buyers to remain your customers for a long time. Continue Reading

How to Flirt with a Customer to Increase Sales

Increase Sales
Introduction

Psychology and marketing have lots of connection points. The similarity is rather obvious: real psychologists have patients while retailers have to deal with customers. It is difficult to captivate the attention of visitors on a website. Especially now, when people are used to tons of various commercial offers they get every day. Some potential customers will not even read your advertising messages. This is why it is important to know basic psychology and little psychology tricks to attract and focus the attention.

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