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Product personalization on Shopify
Product personalization is the possibility to add custom elements to the items in an online store.
When customers can change a live product preview by adding their own texts and images, they interact with your store much more actively, which boosts store engagement and increases conversions.
There are two types of personalized products on Shopify:
- partially customized, where the customer adds only several elements to the product you sell;
- completely built from scratch, where the customer chooses every element of the final product.
To allow customizing products in a Shopify store, you need to install one of the product personalizer apps.
Product customizer on Shopify
Product customizer apps (sometimes also called product designers) help to create custom clothing, jewelry, cell-phone cases and many more. For example, customers can design a T-shirt or add engraving to a piece of jewelry, and the dynamic product preview will show the final version of the customized product.
There’s also a possibility to create custom orders and custom order statuses to keep your customers informed on the status order, this can also be done by an app or by customizing the theme code.
Custom product builder on Shopify
The next level of product customization is building your own product from scratch. Product builder apps allow your customers to choose everything from the very beginning, like the product model, its shape, style or any other element that can be customized.